I don't know if he's a con man or just an incompetent business person as he claims, but when he turned himself in for a few days in jail for contempt in the bankruptcy proceedings, he had $4000 in cash in his pocket. You know, if you're on your way to serve a contempt sentence for hiding assets, you might want to leave your wallet at home if it contains some of the assets you've been hiding. Ballsy and/or stupid.
For the last decade, the headquarters of Hecker's empire has been on my drive to work. Four or five years ago, I noticed that he opened a mortgage lending office. It makes sense, as car loans and home loans aren't all that different, and it was at the peak of the housing bubble.
I draw your attention to the signs on the building.
Let's see those signs in close-up.
In 1775, Samuel Johnson said, "Patriotism is the last refuge of a scoundrel." Naming your business "Freedom First Financial" and putting up red, white & blue signs, including one reminiscent of a waving flag, is definitely invoking patriotic imagery. Denny Hecker is demonstrably a scoundrel, so there has to be a lesson in there somewhere. I would even believe that "Freedom First Financial" wasn't the last choice of names; probably the first.
Minnesota Governor Timothy Pawlenty created a political action committee to raise money for his presidential bid. The name of Pawlenty's political action committee?
Freedom First PAC.
Gotta be a lesson in there, as well.
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